Taking a look at how the popularisation of streaming sites and on demand television has changed audience habits.

With the increase of on-demand media streaming, the option to watch many episodes of a show in succession has resulted in the development of the term 'binge-watching'. While binge watching enables viewers to consume content at their own rate, it has resulted in significant effects on the entertainment sector. While it can take entertainment companies months, or perhaps years to produce a set of content, it is becoming more and . more typical for audiences to accelerate through episodes and move on to a new show. This audience habit has brought on conversations concerning the cultural shelf life of a show, and how media companies can improve viewer engagement in the long run. The advantage of this behavior is that new productions are more likely to acquire viewership as audiences are influenced by what's trending on streaming services. Additionally, with the succession of social media and online video platforms, it has been useful for the broader entertainment sector to post behind the scenes content and interviews to help satisfy and copyright the fanbase.

The media landscape is continuously improving, with the rise of new platforms and streaming services taking a leading stake in the entertainment market. These sites have fundamentally altered how audiences are taking in media, triggering the development of many new media trends. As a result, many popular TV broadcasting companies have welcomed this innovation and are investing in the development of their own streaming applications. The founder of the activist investor of Sky would recognise the popularity of streaming services. Similarly, The director of the company owning Sling TV would agree that consumer habits are changing. Nevertheless, after years of considerable development, the future of streaming services will need to focus on offering unique attractions to stand apart. While the appeal of streaming does not seem to be decreasing anytime soon, it seems that the prospects of entertainment will depend upon trends in the streaming service industry.

Due to the quick development of streaming platforms, the market has seen considerable revisions to the way audiences view and receive content. With consideration for the impacts of binge-watching and show longevity, streaming media corporations are searching for methods to encourage healthy viewing patterns while maximising the success of a production. In an effort to modify viewer routines, some platforms are accepting the return of once a week episode releases. This decision is quite powerful for a number of reasons. First of all, by spreading out material release, subscribers stay with a platform for more time than they would if they only took one month to watch the content in question. Furthermore, weekly launches are making it easier for shows to generate buzz and engagement for a longer period of time. The CEO of the shareholder of HBO Max would know the advantages of spaced out releases. While the binge-model will continue to have a place when dealing with older seasons of content, it is obvious that the industry is exploring ways to enhance engagement in a crowded market.